Marketing Services ::
Crestec Success Stories
The Human Resources materials at Virgin Entertainment needed an overhaul. The challenge was to create a new product that was fresh and exiting, but maintained the integrity—and retained the equity -- of the established program. The new materials were to be unveiled at a National Managers’ meeting with the goal of invigorating the managers and gaining commitments from them.
To meet the very real deadline of a National Sales Meeting, Crestec began by time-managing the creative and production process. We partnered with an award-winning designer whose specialty is ensuring color consistency from studio environment to digital and offset presses. A system was put in place where prototypes were created using digital presses for the limited-run manuals, workbooks and handouts. The same paper stocks and finishing operations were used to ensure consistency.
The project received an overwhelming endorsement by the group; the Human Resources Department now has creative, dynamic hiring, retention and reward materials for their management team and employees. As a result of this success, Crestec has been contracted by Virgin Entertainment’s regional offices to handle their Lithographic printing, kitting and distribution.


  © Copyright 2017.Crestec USA Inc. Please direct questions or comments about this website to the webmaster.